About Bannerman
We build newsletter businesses, not email blasts.
Bannerman is a full-stack newsletter studio for AI startups, operators, and brands. We handle strategy, production, growth, and monetization so your team can stay focused on building product and serving customers.
Our work blends operator experience, performance marketing, and editorial judgment to turn newsletters into durable, revenue-generating assets.
What we do
- Build end-to-end newsletter infrastructure – from positioning, tech stack, and templates to landing pages and automation.
- Run consistent, high-quality content production across strategy, research, writing, and design.
- Operate growth engines including referrals, paid acquisition, sponsorships, and cross-promotion.
- Design and execute monetization roadmaps – from sponsorships to products and premium tiers.
Why we do it
Most AI companies know they should own an audience, but newsletters become a side project: inconsistent, hard to grow, and rarely monetized. We exist to flip that script.
We believe email is still one of the highest-ROI owned channels – especially in complex, high-consideration B2B categories where trust and education matter more than impressions.
Our goal is simple: make your newsletter a core business asset with clear KPIs, not a “nice-to-have” marketing experiment.
Who we work with
AI startups, B2B SaaS, tools, operators, consultants, and creators who treat content as a strategic asset, not a vanity metric.
How we measure success
Subscriber growth, engagement (opens, clicks, replies), and revenue per subscriber – not just send volume or vanity impressions.
How we work
Long-term partnerships with clear scopes, monthly reviews, and quarterly strategy resets. Limited active clients to maintain depth.
Ready to turn email into a revenue channel?
Share a bit about your company and current newsletter and we'll come back with a clear recommendation on how we can help.